DI offers on-market business consulting for Danish companies which either wish to enter the US market or to improve their existing competitive situation. The US office offers a range of consulting services that are customized to the individual client’s specific needs for examining the US market.

The office in New York is part of DI International Business Development (DIBD). DIBD has experiences from more than 500 international projects and draws on a huge pool of resources with offices in Denmark, China, Russia and India and Brazil.

The US is the world’s largest market based on total purchasing power. With a population of more than 300 million and a GNP pr. capita of more than $42.000 it is a market which must not be ignored. In the US even a small niche can constitute a very interesting market for any company.

However, historically it has proven difficult for Danish companies to enter the US market. The mere size of the market – both geographically and in financial terms – makes the decision somewhat frightening. It is also important to note that the US market, even though we consider it a western culture, is a multicultural society and still offers significant cultural differences, which must be taken into account.

Nonetheless, the great challenges on the US market come with equally great potential rewards, if the right strategy is implemented. DIBD helps accelerate Danish companies’ efforts to overcome the challenges by applying our best practices and extensive experiences. We focus on results rather than reports and the results are best achieved through a presence on the US market. We can help you get there.