DI's office in New York assists Danish companies by offering a combination of strategic consulting and management of interests. The strategic consulting can include the entire process of establishment, from early market screenings to the implementation and physical establishment. The management of interests include a virtual representation by having an address and phone number at DI's office, and pro-active market development services. We work to accelerate the market penetration by delivering qualified leads to the Danish company allowing for them to serve the market from a distance for shorter or longer periods of time

Once a market potential is identified for the individual company, DI's office in New York offers to be the company’s long-term partner throughout the process of establishment: a project team is formed consisting of the relevant employees from the Danish company, as well as consultants from DI in Copenhagen and in New York. This team plans the course of the project.

Areas of responsibility are delegated, deliveries and milestones are defined, strategies are developed and finally the project is implemented. The presence of the Danish company in the US is being strengthened from day one, by the establishment of phone number and address at DI's office at Manhattan. Thereby, the Danish company can experience all the advantages of being present in the US without having to make a traditional direct investment in the market before having found the optimal entry point, entry mode and entry strategy.